A Chrysler building swing ride? Fairground attractions on Times Square? Oh, if only! Such rides soar only in the fevered imagination of Argentinian film director Fernando Livschitz.
Livschitz has produced a fascinating body of both commercial and artistic work as one of the directors for the Argentine outfit Black Sheep Films. He uses techniques like tilt-shift, time lapse, after effects, seamless animation and pure imagination to create music videos, commercials and art. He describes himself as a director, photographer and visual effects artist.
The video below was produced as a promotional piece for Coney Island’s Luna Park. Livschitz has had New York in his sights before; see the fabulous tilt-shift video called “Escalas New York” from 2011 here. Earlier this year, his explored the urban theme park idea in his native Buenos Aires with a video called “Inception”. He brought it all together with this piece for Luna Park.
For now at least, if you want a ride on the Chrysler Building, you can only scream your virtual head off.
The music for the video, by the way, somehow isn’t credited. But it’s “Grace” by the late, great Britpop band Supergrass, from 2002. Its another deft touch by this talented director.